> For the complete documentation index, see [llms.txt](https://tutorials.kuasa.io/getting-started/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tutorials.kuasa.io/getting-started/kuasa-crm-pipeline/settings/how-to-setup-facebook-conversion-api.md).

# How To Setup Facebook Conversion API

<mark style="color:blue;">**A) Setup In General Settings**</mark>

1. After you open CRM Pipeline, Marketing Automation or Landing Page, click the 'Settings' button (bottom left).

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FmFcb85OtIarz7KzkpGL2%2Fphoto_2025-03-26_10-25-581.jpg?alt=media&amp;token=525a83e2-a164-4740-85d3-da4838ec9aa3" alt=""><figcaption></figcaption></figure>

2. Scroll down and click the 'Integration & Webhook' button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FsSsqsxk5C1BwlV3Xyno1%2Fphoto_2025-03-26_10-26-251.jpg?alt=media&amp;token=9efa1d72-7de8-4a99-800c-d9df940f4eca" alt=""><figcaption></figcaption></figure>

3. Click 'Facebook Tracking (META Ads)', then tick 'Facebook Conversion API'.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FDLFrF1eonVFxIBLzsGAZ%2Fphoto_2025-03-26_10-26-291.jpg?alt=media&amp;token=eb6b1322-0128-44c5-9f9e-5cb53d03e4c0" alt=""><figcaption></figcaption></figure>

4. Toggle 'FB Conversion API' to On
5. Select the details you need to track. Then, enter the 'Pixel ID' and 'Access Token' (Pixel ID & Access Token can be obtained from your FB Ads Manager).
6. Click the 'Save Changes' button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FRx4zAOmx0j62ju9nqILd%2Fphoto_2025-03-26_11-41-511.jpg?alt=media&amp;token=eebd608c-d889-4fe7-b0a0-03d8ccb08bdb" alt=""><figcaption></figcaption></figure>

<mark style="color:blue;">**B) Setup In Form Settings**</mark>

1. Lead Booster (CRM Pipeline):   \
   Toggle 'FB Conversion API' to On, then click Save Changes.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FwFXPOiegD8cLS8RE3Qwo%2Fphoto_2025-03-26_10-37-381.jpg?alt=media&amp;token=48376a37-bb25-494b-bda2-a67a47f2e356" alt=""><figcaption></figcaption></figure>

2. Form (Marketing Automation):   \
   Toggle 'FB Conversion API' to On, then click Save Changes.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FuPwaOoaskw16LmvMEvDY%2Fphoto_2025-03-26_10-37-461.jpg?alt=media&amp;token=2fdf5c9c-05e3-4a7a-81d7-8a14ddb75554" alt=""><figcaption></figcaption></figure>

3. Single Page (Landing Page):   \
   Toggle 'FB Conversion API' to On, then click Save Changes.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FFGdxgQOMF7dqMGB75sF6%2Fphoto_2025-03-26_10-37-551.jpg?alt=media&amp;token=9a25a646-77e8-4284-88ea-13fe4d5c1e1e" alt=""><figcaption></figcaption></figure>

4. Sales Funnel (Landing Page):   \
   Toggle 'FB Conversion API' to On, then click Save Changes.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2F8VSiEnHkYPmjRYvKilrZ%2Fphoto_2025-03-26_10-38-001.jpg?alt=media&amp;token=7beeeafc-a589-484a-a0cc-f2e8f648ba5c" alt=""><figcaption></figcaption></figure>

5. Optin Form / Collect Your Database (Landing Page):   \
   Change the status to 'Enable', then click 'Update & Publish'

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FGv91geXzBObQSFvE0EDq%2Fphoto_2025-03-26_10-52-371.jpg?alt=media&amp;token=98a98fc3-068d-48f2-bec8-a12d5b2b65ed" alt=""><figcaption></figcaption></figure>

6. Order Form / Sell Your Products (Landing Page):   \
   Change the status to 'Enable', then click 'Update & Publish'.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FPRzIqqt9BWIXg8SxoqEJ%2Fphoto_2025-03-26_10-52-411.jpg?alt=media&amp;token=cdb44c4f-adf6-46b4-8bdc-c96bc2eec21d" alt=""><figcaption></figcaption></figure>
