# Add Message Template for Whatsapp Official

In Kuasa Whatsapp Official, templates are used in template messages to open marketing and utility [conversations](https://developers.facebook.com/docs/whatsapp/pricing#conversations) with customers. Unlike free-form messages, template messages are the only type that can be sent to customers who have yet to message you or have not sent you a message in the last 24 hours.

Templates must be approved based on the [WhatsApp Business Messaging Policy](https://business.whatsapp.com/policy) before they can be used to initiate messages. Below are the steps to add the message template.

1. Login to your account via <https://campaigns.kuasa.io/>
2. Click **Campaigns**.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FQewvRiC9QnzdiGsqckP9%2Fphoto_2024-08-05_11-07-441.jpg?alt=media&#x26;token=b119980d-6fbc-45b5-97b4-bf20d87835e6" alt=""><figcaption></figcaption></figure>

3. Click on **Templates** under the **Broadcast** section.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FUL0n6ibk6FQJE4RK911C%2Fphoto_2024-08-05_11-08-331.jpg?alt=media&#x26;token=00aefe8e-f3e0-47b2-824c-55ef623f8b97" alt=""><figcaption></figcaption></figure>

4. Click **+ New Template** button to add a new template for your WhatsApp Official.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FViLGAWYuilBt1TeIJgXe%2Fimage.png?alt=media&#x26;token=8d068ba2-120c-4cc6-8e8d-e9e478705058" alt=""><figcaption></figcaption></figure>

5. Click **Marketing** and select **Custom**. To send messages about specific transaction, account, order or customer request, you may click **Utility**.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FWvzDDRX82plqWQfW1lJj%2Fimage.png?alt=media&#x26;token=c93363b0-e1aa-4f0f-ab7e-0d2e476dab90" alt=""><figcaption></figcaption></figure>

6. Enter your **message template name** and choose the **language** for your message template.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FRnEMgKD6ns56OJsysMRo%2Fimage.png?alt=media&#x26;token=1ed3546b-b84d-4a05-998c-8bc924895ce7" alt=""><figcaption></figcaption></figure>

7. Click **Continue** button to proceed.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FDIZFFr07SF6EiQVkXNp9%2Fimage.png?alt=media&#x26;token=ff7fc336-3e21-4d1d-9956-d66181fb0b45" alt=""><figcaption></figcaption></figure>

8. You may choose to use **Text** or **Media** as your header.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FhwNnshAvlb9GFWlcoXHn%2Fimage.png?alt=media&#x26;token=26eaf5de-90cf-4ad1-b7e8-013ba5a72888" alt=""><figcaption></figcaption></figure>

9. You may choose **JPEG, JPG or PNG file** as the header content. <mark style="color:red;">The maximum size for file upload is 2MB.</mark>

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FLyRh3QdVNXPkkET28QfU%2Fimage.png?alt=media&#x26;token=9b05ac88-b44b-4f81-ba7d-76369a06f577" alt=""><figcaption></figcaption></figure>

10. Enter your **text** and **footer** for your message.&#x20;

<mark style="color:red;">Characters limit for Body: 1024 characters</mark>

<mark style="color:red;">Characters limit for Footer: 60 characters</mark>

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FHR2kw6d0a0ZNrnKr9dRU%2Fimage.png?alt=media&#x26;token=7529bc05-d311-435f-83a4-9b1a5490b3fc" alt=""><figcaption></figcaption></figure>

11. You may add buttons to your template.&#x20;

* <mark style="color:blue;">Quick Reply</mark>
* <mark style="color:blue;">Call To Action</mark>

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FjNxCJDNfbV12WxlHrO5G%2Fimage.png?alt=media&#x26;token=450f6ed9-6da5-4bb7-8b72-a206e530cb2f" alt=""><figcaption></figcaption></figure>

12. You may preview your message template on top right. If you are done with the template, you may click **Submit** button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FckbsF0YR2C2xgikEoKs8%2Fimage.png?alt=media&#x26;token=6e7127d1-def1-4102-804d-3ce99690dc23" alt=""><figcaption></figcaption></figure>

**Approval Process**

Once you have created your template you can submit it for approval. It can take up to 24 hours for an approval decision.

If your message template is approved, its status will be set to <mark style="color:green;">**APPROVED**</mark> and you can begin sending it to customers. If it is rejected, you can edit it and resubmit for approval, or appeal the decision.