# How To Setup Facebook Conversion API / Facebook Pixel

<mark style="color:blue;">**A) Setup In General Settings**</mark>

1. After you open Landing Page, CRM Pipeline or Marketing Automation, click the 'Settings' button (bottom left).

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FmFcb85OtIarz7KzkpGL2%2Fphoto_2025-03-26_10-25-581.jpg?alt=media&#x26;token=525a83e2-a164-4740-85d3-da4838ec9aa3" alt=""><figcaption></figcaption></figure>

2. Scroll down and click the <mark style="color:blue;">**Integration & Webhook**</mark> button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FsSsqsxk5C1BwlV3Xyno1%2Fphoto_2025-03-26_10-26-251.jpg?alt=media&#x26;token=9efa1d72-7de8-4a99-800c-d9df940f4eca" alt=""><figcaption></figcaption></figure>

3. Click <mark style="color:blue;">**Facebook Tracking (META Ads)**</mark>

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FPPmbM63GHMbK0ymUnFff%2Fphoto_2025-06-30_11-05-121.jpg?alt=media&#x26;token=d2ef28ed-b821-479c-8e35-7863cc8b0556" alt=""><figcaption></figcaption></figure>

4. Choose either <mark style="color:blue;">**Facebook Pixel**</mark> or <mark style="color:blue;">**Facebook Conversion API**</mark>, then click <mark style="color:blue;">**Set as Default Facebook Pixel**</mark>.
5. Click the <mark style="color:blue;">**+ Add**</mark> button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2F4ZEqZZJK3gCSgK4nSlAN%2Fphoto_2025-06-30_11-05-251.jpg?alt=media&#x26;token=2d0e2cbc-0e02-41c8-b8d2-f078955860a6" alt=""><figcaption></figcaption></figure>

6. If you choose Facebook Pixel, enter the Pixel ID (can get from Facebook Ads Manager), then click <mark style="color:blue;">**Save Changes**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2F8beH3Bo06wpucFYfjGi7%2Fphoto_2025-06-30_11-05-291.jpg?alt=media&#x26;token=b9d2a203-d234-4d13-a919-60ea9e9f3efa" alt=""><figcaption></figcaption></figure>

7. If you choose Facebook Conversion API, toggle ON the button.
8. Select the details you need to track. Then, enter the <mark style="color:blue;">**Pixel ID**</mark> and <mark style="color:blue;">**Access Token**</mark> (Pixel ID & Access Token can be obtained from your FB Ads Manager).
9. Click the <mark style="color:blue;">**Save Changes**</mark> button.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FsofiTAVcVaCfX07jDZ5j%2Fphoto_2025-06-30_16-35-521.jpg?alt=media&#x26;token=c858d280-b2e5-4ddf-be2f-423fd6a6d5ab" alt=""><figcaption></figcaption></figure>

<mark style="color:blue;">**B) Setup In Form Settings**</mark>**&#x20;**<mark style="color:red;">**(If you use FB Conversion API)**</mark>

After completing the setup in General Settings, you need to configure the Form Settings.

1. Lead Booster (CRM Pipeline):
   \
   Toggle <mark style="color:green;">**ON**</mark> the FB Conversion API, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Save Changes**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FrtRqf35ISnJ5cCU0uNwE%2Fphoto_2025-07-01_14-45-521.jpg?alt=media&#x26;token=f079df55-ed20-46e5-bf33-4f185415468d" alt=""><figcaption></figcaption></figure>

2. Form (Marketing Automation):
   \
   Toggle <mark style="color:green;">**ON**</mark> the FB Conversion API, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Save Changes**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FmuNUCnAPZDQCmVAhfBZc%2Fphoto_2025-07-01_15-19-421.jpg?alt=media&#x26;token=576b665b-8003-4097-aa72-70cf4cdf0733" alt=""><figcaption></figcaption></figure>

3. Single Page (Landing Page):
   \
   Toggle <mark style="color:green;">**ON**</mark> the FB Conversion API, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Save Changes**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2F1uMdzCjLU3imDWlfoSpm%2Fphoto_2025-07-01_15-21-471.jpg?alt=media&#x26;token=7d697d69-d32e-4cf6-a105-ec1c97a8df6a" alt=""><figcaption></figcaption></figure>

4. Sales Funnel (Landing Page):
   \
   Toggle <mark style="color:green;">**ON**</mark> the FB Conversion API, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Save Changes**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FpoZwbzoA20JxO4PywH1v%2Fphoto_2025-07-01_15-23-461.jpg?alt=media&#x26;token=13659857-6287-43e4-bf50-da457129aa61" alt=""><figcaption></figcaption></figure>

5. Optin Form / Collect Your Database (Landing Page):
   \
   Change the status to <mark style="color:blue;">**Enable**</mark>, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Update & Publish**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FYxR2amhofPMHAntAvuIQ%2Fphoto_2025-07-01_15-26-081.jpg?alt=media&#x26;token=6a7ee784-d782-47bc-b727-698fa0f447c4" alt=""><figcaption></figcaption></figure>

6. Order Form / Sell Your Products (Landing Page):
   \
   Change the status to <mark style="color:blue;">**Enable**</mark>, choose the <mark style="color:blue;">**Pixel ID**</mark> and then click <mark style="color:blue;">**Update & Publish**</mark>.

<figure><img src="https://2425544693-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3QW4viTMK6zDjbpEqP2H%2Fuploads%2FxyMfjgkjHRdiXHF0LvXl%2Fphoto_2025-07-01_15-30-531.jpg?alt=media&#x26;token=6894a702-dea9-4c56-85e2-d86d6cec3ced" alt=""><figcaption></figcaption></figure>