How To Setup Facebook Conversion API / Facebook Pixel
A) Setup In General Settings
After you open Landing Page, CRM Pipeline or Marketing Automation, click the 'Settings' button (bottom left).

Scroll down and click the 'Integration & Webhook' button.

Click 'Facebook Tracking (META Ads)

Choose either Facebook Pixel or Facebook Conversion API, then click ‘Set as Default Facebook Pixel’.
Click the + Add button.

If you choose Facebook Pixel, enter the Pixel ID (you can find this in your Facebook Ads Manager), then click ‘Save Changes’.

If you choose Facebook Conversion API, toggle ON the button.
Select the details you need to track. Then, enter the 'Pixel ID' and 'Access Token' (Pixel ID & Access Token can be obtained from your FB Ads Manager).
Click the 'Save Changes' button.

B) Setup In Form Settings
After completing the setup in General Settings, you need to configure the Form Settings.
Lead Booster (CRM Pipeline): Toggle 'FB Conversion API' to On, then click Save Changes.

Form (Marketing Automation): Toggle 'FB Conversion API' to On, then click Save Changes.

Single Page (Landing Page): Toggle 'FB Conversion API' to On, then click Save Changes.

Sales Funnel (Landing Page): Toggle 'FB Conversion API' to On, then click Save Changes.

Optin Form / Collect Your Database (Landing Page): Change the status to 'Enable', then click 'Update & Publish'

Order Form / Sell Your Products (Landing Page): Change the status to 'Enable', then click 'Update & Publish'.

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