How To Setup Facebook Conversion API / Facebook Pixel

A) Setup In General Settings

1. After you open Landing Page, CRM Pipeline or Marketing Automation, click the 'Settings' button (bottom left).

1. Scroll down and click the Integration & Webhook button.

1. Click Facebook Tracking (META Ads)

1. Choose either Facebook Pixel or Facebook Conversion API, then click Set as Default Facebook Pixel.

2. Click the + Add button.

1. If you choose Facebook Pixel, enter the Pixel ID (can get from Facebook Ads Manager), then click Save Changes.

1. If you choose Facebook Conversion API, toggle ON the button.

2. Select the details you need to track. Then, enter the Pixel ID and Access Token (Pixel ID & Access Token can be obtained from your FB Ads Manager).

3. Click the Save Changes button.

B) Setup In Form Settings (If you use FB Conversion API)

After completing the setup in General Settings, you need to configure the Form Settings.

1. Lead Booster (CRM Pipeline): Toggle ON the FB Conversion API, choose the Pixel ID and then click Save Changes.

1. Form (Marketing Automation): Toggle ON the FB Conversion API, choose the Pixel ID and then click Save Changes.

1. Single Page (Landing Page): Toggle ON the FB Conversion API, choose the Pixel ID and then click Save Changes.

1. Sales Funnel (Landing Page): Toggle ON the FB Conversion API, choose the Pixel ID and then click Save Changes.

1. Optin Form / Collect Your Database (Landing Page): Change the status to Enable, choose the Pixel ID and then click Update & Publish.

1. Order Form / Sell Your Products (Landing Page): Change the status to Enable, choose the Pixel ID and then click Update & Publish.